Card-linked rewards company Cardlytics recently divulged some notable metrics.
The Atlanta-based company is working with more than 300 banks to give them insight into the spending of nearly 70% of households across the United States.
Since launching in 2008, Cardlytics reports:
- Its system reaches 75 million U.S. households, about 200 million consumers
- Those households make more than 11 billion debit or credit card purchases annually, amounting to $500 billion
- It has 12 million mobile customers
Across the Cardlytics network, consumers activate an average of 15-20% of deals, have increased their spending amount by 4%, and have increased their online logins by 12%.
To learn more about Cardlytics, watch its FinovateEurope 2013 demo, coming soon to finovate.com/archives.html.