Targeted advertising relies on accurately assessing consumer behavior, linking that behavior to future interests and needs, and then building an advertising campaign that consumers will actually respond to with real purchases of goods and services.
And according to Polaris Partners, it’s so simple only one company may be doing it right: Cardlytics.
In a feature on the company and its co-founders, Scott Grimes (CEO) and Lynne Laube (President), Polaris Partners takes a close look at the way Cardlytics has been able to acquire larger advertisers and to sign them for the long term. Consider these metrics:
- Cardlytics has contracts with a quarter of the top 100 advertisers
- Cardlytics’ ads drove $500 million in purchases in the fourth quarter of 2012
- Cardlytics has partnerships with more than 400 American banks.
Founded in 2008, Cardlytics specializes in transaction-driven marketing. The company’s technology helps FIs make targeted, relevant offers and rewards to their customers based on their customer’s actual shopping behavior. The platform currently serves 78 million households in the U.S.
Cardlytics was highlighted here in the Finovate Alumni news blog just last week when the company announced that it had raised $40 million in funding from undisclosed, but current investors.
Cardlytics demoed its technology as part of FinovateEurope 2013 in London in February. See them in action here.