Today card-linked marketing company, Cartera Commerce, unveiled a card-linked rewards solution for local merchants called OfferLink Local:

“Customers redeem offers just by swiping their credit or debit card in merchants’ stores, and get rewards in their preferred currency: cash back or points in a bank card program or miles in their favorite airlines program.”

Merchants can market the offers through websites, emails, and social marketing channels from banks and loyalty rewards programs, such as the American Airlines AAdvantage.

The solution also helps merchants track consumer behavior. The New York Times reports:

“And with each purchase, the retailers, banks and airlines collect data on the customer’s purchase history, including how much the customer spent, where the purchase was made and whether the customer was new.”