Enhanced customization and better data processing are among the major enhancements business process automation company bpm’online has just added to its platform. The latest version of the firm’s intelligent low code development technology is designed to make it easier for businesses to build new solutions faster by automating and accelerating day-to-day operations.

Bpm’online CEO and Managing Partner Katherine Kostereva credited client feedback for many of the changes added to the platform. “At bpm’online we believe you can’t build lasting customer relationships without powerful business processes and coherent strategy in place,” Kostereva said. “Striving to deliver immense value to our customers, we launched the update that remarkably enriches their experience with our software.”

The enhancements include the greater customization options in bpm’online’s self-service portal, as well as new administrative tools and the ability to automate more functions. Enhanced CRM functionality enables companies to accelerate and grow sales and marketing campaigns with technologies like extended dynamic content for email marketing. The update also includes connectors to enable users to readily integrate with solutions like Zoom and GoToWebinar.

Development and data management tools are also a big part of the update. With regard to data management, the company focused on data cleanliness by offering automation and new tools to help find and remove or merge duplicate data. Developers will benefit from more system customization options, as well as more control over user access during the development process. Bpm’online also highlighted efficiency updates to its mobile app, and the addition of Spanish localization.

Headquartered in Boston, Massachusetts, and founded in 2002, bpm’online demonstrated its technology at FinovateEurope 2018. Forrester recognized the company, with its partner network of more than 400, as a “strong performer” in digital process automation earlier this month. In February the global business software provider announced that it was teaming up with Meritus Business Partners, and had forged an agreement with intelligent green energy systems firm, KTC.

Bpm’online’s Kostereva was named one of the Top Women in Cloud Innovation by CloudNOW at the beginning of the year.