Steve Taylor will take the reins at BLUERUSH, the company announced today. Taylor, a current BLUERUSH director, replaces Larry Lubin who will remain with the firm as President and as a director.

“Since getting involved in Bluerush I have become increasingly impressed with the team and the market opportunity for the Digital Reach and Individeo platforms,” Taylor said. “We are now beginning to put the sales, marketing, and R&D elements in place to accelerate the transformation of Bluerush into a SaaS business.”

Additionally, Round 13 Capital co-founder John Eckert will join BLUERUSH’s board of directors. Round 13 contributed to the company’s recent fundraising effort along with the Capital Founders Fund.

Above: BLUERUSH President Larry Lubin demonstrating Individeo at FinovateFall 2017.

“I am very excited to have Steve Taylor on board as the CEO and John Eckert join our Board,” Lubin said. “Steve has been instrumental in helping us develop a roadmap that will help us grow our recurring revenues and he will be in an even better position to drive this as the CEO.”

Founded in 2003 and headquartered in Toronto, Ontario, Canada, BLUERUSH demonstrated its Individeo platform at FinovateFall 2017. Individeo leverages big data visualization to produce personalized videos that help financial services customers better understand their financial options. Also active in healthcare and media verticals, the company’s flagship solution, Digital Reach, gives sales and marketing professionals personalization, distribution, and tracking of content, providing a high level of control over how content is distributed and to whom.

In October, the company announced a $1.3 million fundraising, featuring participation from Round 13 and Capital Founders Fund, as well as now-CEO Steve Taylor. BLUERUSH is a publicly-traded company on the TSVX under the ticker symbol “BTV” and has a market capitalization of $5 million.