How about a “Quicken” phone?

Ipod_phone_concept_1While the high-tech early adopters can hardly wait until Apple releases its own iPod fully integrated with a cellphone (see mockup left), I'm looking forward to one fully integrated with my bank (see NB, June 7).

Besides the usual list of online banking features, I want it to function as a data-entry device, kind of like a mobile Quicken. As I'm out and about, I want to be able to text message expenses into my transaction database, ideally housed at my financial institution.

How it works
Text messaging is used to post payment descriptions directly into my online banking transaction register. For example:

I pay $12.33 cash for coffee with my CPA. Instead of scrawling it on a receipt I'll lose within 48 hours, I text to the bank, "12.33 cash w cpa" which would then post directly into my transaction register. The shorthand would be enough of a description to prompt my memory even if I didn't do a thing until tax time. When back at my PC, I could expand on the description, add tax categories, and if necessary, download into financial software (Quicken, Money, etc.). If lunch went on my debit/credit card, I want to be able to add a descriptor to that transaction when it posts the next day, so I would text, "22.00 cr w cpa."

–JB

Mobile Payments vs. Mobile Wallets

Obopay_phone2One of the better overviews of mobile payments appeared in the Wall Street Journal several months ago (April 26). It looked briefly at TextPayMe, Obopay (see screenshot below) and PayPal Mobile (NB June 5). The article does a good job of contrasting these systems to the more common "mobile wallet" where a cellphone is used in place of a credit/debit card.

Analysis
While we see much promise for the mobile wallets, the mobile payment feature appears far less useful, at least in the United States.

Mobile Wallets: It's inevitable that today's plastic-based payments systems morph into cellphone-based services using radio frequency (RFID) technology as the enabler. For many people, especially younger cellphone-toting, debit-card users, it will be easier to point their phone at the POS terminal and press # than to swipe a card and enter a PIN or sign a receipt. Arthur D. Little projects $37 billion in mobile wallet transactions in 2008, a twelve-fold increase from the $3 billion in 2003.

And for those who don't carry a cellphone, or who prefer a different access device, companies are working on RFID-enabled watches, jewelry, key chains, and something Citibank is said to be preparing for market later this year, an RFID money-clip, which I'd love to use, although I've yet to see a contactless point-of-sale location in Seattle (see, "Creating the Perfect Mobile Wallet," NB June 7). 

Obopay_homepageMobile Payments: On the other hand, text-message-based services, designed to send money to individuals, are a solution seeking a problem. As cool as they look on a well-crafted homepage (see Obopay's homepage right), there just isn't enough payoff for changing deep-seated consumer payment habits.

Even the WSJ couldn't dig out a rational anecdotal example, though the writer tried. The usual "splitting the dinner bill" straw man was trotted out, but upon closer look, too many variables could make it unworkable. Imagine you had a group splitting a $100-tab four ways. The vendors want us to believe that one person will pay the entire bill, then his or her three friends will each text-message their $25 share. Outside of Silicon Valley and a few Manhattan neighborhoods, it just won't fly.

It is not only a hassle (what if the phone call is disconnected, or the wrong button is pushed in a dark eatery), but also each of the three parties will likely incur one or more transaction fees (from the payments gateway, the cell phone provider, and possibly one or more financial institutions along the way). Finally, the person receiving those payments then has to initiate some type of transaction to tap the $75 sitting in their account. 

This makes about as much sense as ordering dog food online. Current methods of sharing costs, either with cash, having the restaurant apply it to two or more debit/credit cards, or by agreeing to "get the next one" works just fine.

–JB

PayPal Mobile Sets High Standard for Ease of Use

Paypal_textobuy_logoMost people interested in electronic payments have probably read reviews of PayPal's mobile payment system launched in March. However, if you haven't had a chance to use it, by all means head over to PayPal Mobile and activate your phone.

The service covers two mobile payment services:

  1. Person-to-person payments: PayPal's email-payments service is extended to phones, mobile or land-line, allowing users to send money to anyone with a phone number using text messaging or by following the prompts on PayPal's toll-free number (800-4PayPal).
  2. Text to buy: To buy things at participating merchants, users send the text message a code to the merchant's text-message number; for example, listed on the PayPal site today is a special offer to purchase a DVD Of X-Men 2 from by texting "X2FF" (full-frame) or "X2WS" (widescreen) to 63336 to FoxStore.com.

Sign-up Process
The sign-up process is absolutely painless (click on screenshots below for a closer look). Assuming you already have a PayPal account, just enter your phone number and then a few seconds later answer the verification call on that number. After that, you can send money to any other phone by sending a text message from your phone or calling PayPal's toll-free access number and following the simple prompts to make a payment.

Paypal_mobile_step1_1      Paypal_mobile_step2      Paypal_mobile_confirm

Paypal_mobile_activatesweepsThe company ran a sweepstakes during the first month to encourage activation with instant prizes valued up to $1,000 (see screenshot left). The sweepstakes has ended, but not before we bagged a fresh $5 credit to our account. All entrants are also in the running for a new BMW.

Security
Although it will take some convincing before PayPal Mobile hits the mainstream, it's really far more secure than using a credit card. When you text money to someone or to pay for goods and Paypal_mobile_howitworks services, PayPal first confirms the purchase by calling your designated phone number for confirmation with a self-selected PIN number. At that time, you are also able to make changes, such as altering the default funding source, which is always bank transfer (see inset for PayPal's how-to-use instructions).

Analysis
In the United States, payment by phone is likely to be a small subset of the "online payments" market. It provides a good solution for situations where a computer is not available (purchasing a new DVD from a magazine ad or paying your friend for the concert ticket she just gave you).

However, in other parts of the world where mobile phone usage is far higher than computer usage, it could become an important payments vehicle.

JB

Tracking Your Competitors’ Search Marketing Efforts

Keycompete_logoAre you tracking the search marketing efforts of your competitors? If not, you should be. If you are, consider using KeyCompete <keycompete.com>, a $199/yr tool that identifies keywords used by your competition and the competition for your keywords.

Enter a URL and the Web-based service returns a list of keywords used by that company in its search engine marketing efforts. You can also do the opposite, enter a keyword or phrase, and see who's using it in their marketing efforts. Results are seen instantly on screen and can be downloaded into an Excel file.

Keycompete_list_keybankIt's a simple way to uncover new keyword opportunities. For example, we looked at Key Bank's current keyword buying (click on inset for details). The majority of their marketing is for boat loans and student loans. But without the KeyCompete tool we'd never know that the bank is advertising its K-12 private school tuition program, AchieverLoan, under obscure search terms such as "Massachusetts preparatory school" and "Addison private school" (see screenshot below).

Keybank_k12_loans_1

Cost
The basic plan, which costs just $199/year, includes a personalized watchlist for URLs or keywords to make competitive monitoring that much easier. For an extra, undisclosed fee, the KeyCompete will provide more detailed reporting on your competition including:

  • approximate clicks per competitor's keyword
  • approximate cost per competitor's keyword
  • estimated overall keyword marketing expense

Overall, some good information to have in your back pocket for next year's budget request.

–JB

“Forever Free” Banking Online

Zios_freebanking_iconIf you were to chart the top-10 events in bank-marketing history, one of them would be the March 1990 launch of AT&T's "no-annual-fee-for-life" Universal Card. Today, an annual fee waiver hardly rates a bullet-point in a three-page direct-mail piece. But 16 years ago, the offer was so successful it caused massive application backlogs that made the 6:00 PM national news. In its heyday, the card attracted one million new accounts per month. However, the marketing stalled once the fee-free strategy was widely copied, and the portfolio was sold to Citibank in late 1997.

I've often wondered if there was a similar opportunity online to recreate the success of AT&T's offer. Probably not, but I do think "free forever" online banking would attract attention and generate new enrollments. To make it profitable, you might make a bundled credit account a requirement (the requirement could be waived in the event of a credit decline).

Halifax_uk_freebizbanking_1
At first glance, UK-based Halifax Bank <halifax.co.uk> has an unbelievable "free forever" business banking program. But you can see the pesky asterisk in the upper right. Reading the fine print, the account is only free if you keep at least 5,000 pounds on deposit and write fewer than 100 checks per month.

The problem is that U.S. consumers have seen so many free-checking offers, it's not such an attention grabber any more. One way to get past consumer skepticism is to provide a longer list of freebies than they've ever seen before. For example,

  • No checking account monthly fees
  • No check-writing fees
  • No ATM fees
  • No teller fees
  • No telephone call fees
  • No online banking fees
  • No funds-transfer fees
  • No NSF/OD fees*
  • No late fees*
  • No returned-check fees*
  • No PIN debit fees
  • No signature debit fees
  • No credit card fees
  • No ACH fees
  • No archive-access fees
  • No statement fees
  • No direct-deposit fees

*If open credit available

Feel free to use this idea and let me know if it works.

Citi Direct Bringing in $1 Billion Per Month in New Money

Bernstein_conf_logo
According to remarks made by Citibank CEO Charles Prince at the Sanford Bernstein investor conference, the bank's new high-yield savings account, currently yielding 4.75% (see NetBanker May 19), is bringing in $1 billion per month in new money. He characterized the deposit total as, "the equivalent of having opened 23 new branches."

His exact quote, available via webcast (comments start at the 47:45 mark of the webcast) was, "In the first ten days after the launch, we had ten times the volume we predicted. Today, literally only a few weeks after the launch, we've raised 3 billion dollars in deposits." He also said that two-thirds of that was "new money to the institution."

These numbers are in line with the industry forecast outlined by Citibank.com director Catherine Palmieri a month ago (see NetBanker May 5) of $250 billion in 2006. If that forecast holds true, $20 billion per month into high-yield savings, Citibank is bagging 7% to 8% of the market. 

JB

E*Trade on MySpace

Etrade_myspace_ad1_1 E*Trade is running a clever teaser advertisement on MySpace today. The 200 x 175 pixel ad in the right-middle area of the user's homepage asks, "Are you willing to accept a $1.50 fee to see this ad?" (click on the inset right for a closer view).

Etrade_myspace_ad_1Choosing "yes" results in another screen saying, "Are you sure?" while selecting "no" yields a "Good." Either way, a pitch for E*Trade's ATM rebate program is the final screen (click on inset left for a closeup). Users clicking through end up on the landing page shown below.

Etrade_myspace_landing Analysis
Although it took me a moment to figure out the premise, that a $1.50 fee to view an ad is as absurd as paying that to use an ATM, it's a clever campaign. The company is sure to get good click-throughs, at least on the teaser ad. Whether the company signs up enough good checking accounts is another matter. But if you are courting young online users, you must take a look at MySpace (see
NetBanker March 16
).   

JB

Indian Bank Core Conversions Show It’s Doable

You would think American and European banks would be snapping up the modern core processing platforms they need to comply with Basle II and SEPA (Single Euro Payments Area), and enjoy better operating margins in the bargain. Instead, they seem to be reacting to the prospect like someone facing a flu shot.

And yet the recent experience of India’s major banks in switching from what amounted to no core systems at all to the most advanced platforms available, proves that it’s not so awful, says Robert Hunt, research director at Tower Group’s retail and wholesale banking group.

The objections of Western banks tend to be internally focused, and not a reflection of the real problems of conversion, he says. “What banks need to do is to create a vision of their future operating environment, and adopt a plan of how we get there from here,” he says. “It’s absolutely doable. I would not minimize the fact that there is risk, but once you have a direction to go in, and find the right partners, you can manage that risk. And that’s proven in these (Indian) banks.”

Hunt recently studied the conversion of India’s six largest banks from a 1960s-level bank operation with little or no central computer platform to real-time, integrated, modern platforms, a process involving 240 million accounts comprising $220 million in assets (10 billion rupees).

The results were dramatic: Before conversion, the institutions were deeply attached to in-branch banking with teller-based transactions accounting for 94% of typical bank transactions. Today, that figure is 25%. Now, 38% of transactions are conducted at ATMs and 27% over the Internet.

This impressive result is even more astounding when you consider that much of India’s population still lives in rural villages, far from modern conveniences like reliable telephone service. But the task was achieved with minimal pain, while Western banks are still dithering.

The Indian process began in 2000, when ICICI, the only private bank in the group, began grabbing share from its state-owned rivals. Since ICICI is based in Bangalore, India’s Silicon Valley, this was a serious blow to the state banks. Bangalore is the engine of India’s explosive economic growth. It’s also home to much of India’s middle class, which is roughly the size of the U.S. population. These tech-savvy customers, many of whom spend all day making their living in the global economy, were flocking to the only institution in India that gave them the sort of retail-banking environment they’d grown used to while attending school in the West.

Naturally, the nation’s most important banks wouldn't allow an upstart to walk away with the most important sector of their country, says Hunt, and they turned to global consultants to help them make the switch. Boston Consulting, Gartner Inc., Hewlett-Packard, IBM, Infosys, and Tata Consultancy Services helped them install BANCS, IBM, iFlex, and Infosys UNIX systems, and they all went live within the past year. No unreasonable problems have been reported to date.

A similar story is playing out in China, which is building a modern banking infrastructure based on wireless telephony, and what is probably the most advanced wholesale banking system in the world. That system was built in the 1990s with much Western help. All payments information goes through the Bank of China.

These experiences are distinctly different from that of the West, where deeply entrenched legacy systems need to be replaced. European banks must invest an estimated $10 billion by 2010 to create the SEPA. In the United States, the nation’s largest banks stand to save 200 basis points in regulatory capital if they can demonstrate to the Bank of International Settlements that they possess the sort of real-time, risk-management systems they must have to comply with the Basle II regime by the end of 2007.

And yet, reports from the field indicate that progress is slow to nonexistent. We hear that European banks are slowly beginning to move, but in the U.S. the very large banks that would stand to benefit the most by Basle II compliance have not. One major core processing company reports that 50% of the European banks they approached about selling new systems backed out of deals after due consideration. Instead, that company began selling to individual departments. This will create the same sort of hodgepodge that is hampering these banks today. Similar stories are told about U.S. banks.

This is puzzling. The Basle II guidelines were created because the world’s big international banks lobbied for them, arguing at the time that they possessed such advanced risk-management systems that they could safely operate with less risk-based capital than was required in the Basle I guidelines. And yet CitiGroup, which has replaced all its overseas branch platforms with modern i-Flex systems, has not announced plans to overhaul the systems it cobbled together over the years. Rumors persist that Citi’s core systems are the same mainframes that Sandy Weill bought when he acquired Commercial Credit Corp. in the 1980s, and used as Citi’s foundation.

We expect that the Western banks will eventually come around due to competitive and regulatory requirements. But it’s difficult to understand why it’s taking so long. (Contact: Tower Group, Robert Hunt, 732-768-7871)

Debitman Card Co. Poised for Growth

Debitman Card Co. made three important announcements this week:

  • Raised $8.7 million in a Series B financing from Cardinal Venture Capital, Selby Venture Partners, and HSBC Retail Services
  • Received a U.S. patent on the company’s idea of an interoperable, merchant-based debit system
  • Designated HSBC to market Debitman to its customers

 

Debitman_logoDebitman has been struggling for years to make good on the promise of its merchant-based, debit-card network. However, despite having built a significant merchant base that includes some of the nation’s largest retail chains, the market’s reaction so far has been less than enthusiastic. To many, it seems to demonstrate that merchants really aren’t so much looking to save on card fees in general, but rather to save on MasterCard and Visa fees specifically.

 

Armed with support from HSBC, the new financing, and patented debit system, Debitman may finally have achieved a breakthrough. HSBC, one of the world’s largest issuers, has consistently proven its willingness to innovate in payments. While it may just be hedging its credit card bets, gaining access to HSBC’s customer base is an enormous win for Debitman, and it could form a base for real market penetration.

 

It’s unlikely HSBC North America and its innovating chairman, Bobby Metha, were just acting on a casual whim when hooking up with Debitman. The bank must sense an opportunity. Metha, after all, came to HSBC after a long career at Boston Consulting, and he knows how to think for himself.

 

It’s likely that Metha put his finger into the wind and felt it moving against credit cards. And not so much because of lawsuits fermenting in Judge Gleeson’s courtroom in Brooklyn, but because consumer behavior is changing. In the U.K., debit-card spending outstripped cash spending last year. Similarly, in the United States, credit card balances are falling as consumers pay down or convert credit card debt to equity-secured balances.

Another 26 Million Social Security Numbers Enter “The Public Domain”

The recent revelation that the Veteran’s Administration lost the data files of more than 26 million veterans when an employee’s laptop was stolen in a burglary is just another reason for payments providers to tighten internal security standards. It’s also another reason to stop complaining that disclosure, not the loss of the files, is the real problem.

In the VA case, it took three weeks for the loss to come to the attention of the agency head. Even then, he stumbled across it. Apparently, nobody had thought the event important enough to tell him. Naturally, he was vilified before Congress. But the real problem was in cyberspace, where the number of Social Security numbers available for sale more than doubled in the weeks following the burglary.

The liabilities created by this theft—and the hundreds of others we’ve read about in the past 18 months—are not merely theoretical. The victims will be dealing with the effects for years, and financial institutions have a duty to make them whole.

–AR

Email: US Bank “Spring Clean Your Finances”

Emailmarketing_logoEvery month we receive dozens of emails from the many financial institutions where we have accounts and also, increasingly, from non-customer mailing lists at others. As part of our expanded coverage of email marketing, we plan to post many of them here. You will be able to access the entire sample collection by clicking on the "Email Archives" subject on the right-hand navigation. Alternatively, individual emails will also be filed within their pertinent product areas, in this example, "Loans & Credit" and "Personal Financial Management."

Today's message is from US Bank <usbank.com>, which sent the following solid, but fairly boring financial organization email to current customers.   

Here's a screenshot of what appeared in my inbox. You can also view the clickable version by following this link

Usbank_email_heq

On the landing page for the "Credit Card Clean Up" link in the blue-shaded area on the right, US Bank offers a useful calculator to determine the benefit of reducing credit card debt (see below).

Usbank_email_springcleaninglanding

If you'd like to learn more about the financial email marketing, check out Email Marketing in Financial Services: Leveraging the Inbox from our sister publication, the Online Banking Report.

Profiting from Preauthorized ACH Debits

Bai_transpay_logoold_1We spent the past few days at BAI’s TransPay Conference <bai.org>. It featured much talk about the displacement of paper checks with electronic transactions. This is not a new story, but the implications for banks make good fodder for presentations. We'll cover a few of the key points in this and subsequent articles.

Retention Benefits of ACH

Echeck_1Common sense tells you that if bill pay is good for customer retention, then preauthorized debits would be even better. They are usually more difficult to setup and much harder to unravel. However, we'd never seen numbers to back this up until yesterday. In a presentation by Fiserv’s Mark Sievewright, he cited internal figures from a national retail bank first presented by Dove Consulting <doveconsulting.com> that quantified attrition rate by type of ACH payment used:

                               Annual           Annual Net
    ACH Usage      Attrition Rate  Income (pre-tax)
No ACH activity            37%                $190
ACH deposit only          7.9%               $360
ACH deposit and pay    3.4%               $470

Implications
It costs just a few pennies per month to process preauthorized direct debits, whereas pay-anyone bill payment can cost as much as $5/month. If you have 25,000 bill-pay customers, you could add $1 million to your bottom line by reintroducing a $3.95/mo fee for the privilege. However, it won't be easy putting the free-bill-pay genie back in the bottle. You'll have to go slow, introducing fees to certain segments, such as lower-balance checking customers, or checking customers who have not opted in to electronic statements.

For more on alternatives to free bill pay, see Online Banking Report #109, "Pricing."

JB