Toronto Electrical Utilities Credit Union <teucu.com>, the ninth North American financial institution blog, and third in Canada, debuted Aug. 15 at <teucu.ca/blog>. The other eight are listed here.

The CU has done a reasonably good job keeping the blog alive with 11 posts in its first two months. The posts have been all business, ranging from notice of an ATM service interruption to a discussion of loan options.

The CU allows comments, and so far 13 have been posted. None were particularly interesting, mostly "thanks for the info." That will change as users understand what blog comments are for (i.e., furthering the "conversation" or adding some informational value).

The blog runs on Google's free Blogger platform (see screenshot below). It's an OK start, but the CU should invest a few hundred dollars in upgrading the template as soon as possible.

TEUCU publicizes the blog in a prominent spot on its homepage (see inset).

Thanks to the guys at Trabian for the scoop.