This post is part of our live coverage of FinovateFall 2015.

Blockstack.io is our next presenter here in the second session of the morning.

The company is demonstrating how easy it is to start building an application on a private, hosted Blockstack. Within a few minutes, we are demonstrating the set up of a private blockchain and showing a demo application built on top of the private Blockstack to illustrate how easy it is to get started.

Presenters: CEO Peter Shiau, co-founder, and Lior Saar, chief product officer and co-founder

Product Launch: May 2015 private beta
Metrics: Currently bootstrapped, fewer than 10 employees
Product distribution strategy: Direct to Business (B2B), through financial institutions, hosted and licensed

HQ: San Francisco, California
Founded: May 2015
Website: blockstack.io
Twitter: @blockstackio