This post is a part of our live coverage of FinovateEurope 2013.
“Our technology platform enables features such as loyalty programs, offers and automatic receipts to run on consumer’s existing payment cards. This is made possible through a simple, plug & play API that retailers and advertisers can easily use to link their applications to payment cards.Birdback’s API handles security, compliance and privacy aspects of card-linking. Card-linking applications range from traditional cash-back schemes to virtual gaming currency redemption. Birdback is demoing a use-case of its REST API.”
Product Launched: February 2013