BillGuard, the startup that alerts consumers of incorrect charges, has taken its platform to a new level today with the launch of analytics and deals features on its iPhone app.
Its self-titled Smart Money App has two new features:
- Spending Analytics: helps users analyze their finances month-over-month by comparing spending habits.
- Smart Saving: shares deals with users based on their spending habits that could help them save money. In order to keep coupons relevant to users, BillGuard lets them redeem or reject coupons.
The launch of this update marks BillGuard’s transitions from a reactive financial management approach to a proactive one. Since users log into the New York-based company’s app an average of four times per week, it is hoping to make financial management a steady habit.
BillGuard’s app has consistently been listed in the top 20 free apps in the finance category. Check out Netbanker’s coverage here.
BillGuard launched BillGuard FI at FinovateSpring 2012. Check out the demo video here.