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BeSmartee and LoanFuel Help Make Mortgage Lending Mobile

Courtesy of a new partnership between mobile platform designer LoanFuel and next generation loan origination platform BeSmartee, mortgage borrowers will benefit from a faster, more efficient lending process whether they are using a mobile device, desktop, or both.

The two companies have announced that LoanFuel will integrate BeSmartee’s technology into its mobile app. BeSmartee uses AI and big data to drive an advanced origination process that takes borrowers from initial contact to underwriting in 20 minutes. This includes supporting the customer through key initial steps including loan application, credit report, income and asset documents, as well as eSigned and eDelivered disclosures and paid appraisal.

Available as both an iOS and an Android mobile app, LoanFuel is a product of Easy Mortgage Apps, a Massachusetts-based company founded in 2012, that builds innovative mobile apps for lenders. LoanFuel uses mobile capture technology to accelerate the lending process, making it easier for prospective borrowers to upload documents and deliver them to their lender. The app helps mortgage lenders process applications faster and more efficiently, and also enables them to reach out to customers with drip marketing via push notifications.

“More and more customers want to receive data and information whenever and wherever they are,” BeSmartee co-founder Arvin Sahakian said. “As these on-demand needs increase, partnerships like this will provide the options to meet those needs. By accommodating customer expectations for on-demand access, loans will close even faster as consumers enjoy an enhanced experience and up-to-the-minute information on their loan on their preferred device.”

LoanFuel President Michael Kelleher highlighted the compatibilities between the two solutions, adding, “”LoanFuel is always interested in leveraging technologies and relationships to make the loan experience more enjoyable. As an organization, we identified the need to offer a mobile POS and looked to partner with market leaders in this sector. BeSmartee has been an amazing addition to our list of third-party integrations.”

Founded in 2008 and based in Huntington Beach, California, BeSmartee demonstrated its Smart Mortgage solution at FinovateSpring 2017. In February, BeSmartee picked up $150,000 in debt financing from Lighter Capital. The following month, the company announced that it was partnering with fellow Finovate alum Finicity, integrating the company’s Verification of Assets (VoA) solution into its loan origination platform. BeSmartee also integrated with FormFree’s AccountChek Asset Verification service this spring.