Once again, the first mover gets the attention. Bank of America, long a fixture in Apple iPhone advertising, now figures prominently in Sprint’s marketing for the Google’s Android marketplace.

In a whirling dervish of apps on the Sprint microsite, Bank of America’s mobile banking app appears in the second set of four apps displayed (see screenshot below). 

Spring microsite featuring BofA app (link, 21 Oct 2009)

Android market has BofA mobile banking on the second page of top free apps (link)

Note: For more info on mobile banking via apps, see our Online Banking Report: Mobile Banking via iPhone (March 2009)