This post is part of our live coverage of FinovateSpring 2015.
Avoka demonstrated its fast credit card application:
Product and pricing are not differentiators in financial services, but customer experience is. Each additional step in the credit card application process results in higher abandonment and fewer converted customers. Avoka has increased a 36% conversion rate to 51% in just four weeks by focusing on delivering a frictionless customer experience. We are demonstrating combining social, cloud services, and crowd-sourcing into the world’s fastest credit card application. We’ll minimize customer effort and deliver measurably higher levels of account conversion. Because online, seconds matter.
Avoka presenters: Derek Corcoran, chief experience officer; Jeff Kalicki, senior account executive
Product Launch: February 2013
Metrics: Privately held company with 80+ employees globally
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms
HQ: Broomfield, Colorado
Founded: 2002
Website: avoka.com
Twitter: @avokatech