The thinking is that this device fits nicely between the $299 iPod Touch and the $999+ MacBook with a price in the
$600- to $700-range.
The device is expected to run the iPhone OS and use the same touchscreen interface as its much-smaller siblings. That makes it the perfect in-home device for running any of the 40,000+ apps available in App Store.
Why it’s important
Because there are apps for everything, this device could become the de facto controller for key in-home systems running the television, DVR, telephone (especially if it has a built-in web cam), heating and air conditioning, plus the audio system, of course. It will also be perfect for checking the weather in the morning, the traffic on the way out the door, reading feeds, twittering, and sharing YouTube videos and photos with visitors at the kitchen table.
And while those are the interesting uses, the Apple device will also be a convenient way to access all types of information, from Google, to ESPN, to your bank balance, all with the touch of button.
Significance for banks and credit unions
If Apple works its magic yet again, this device could end up in the living room of half the upscale households in the world.
While this device can run a browser to access any website, the user experience is much better with a native app (see note 1). And when push notifications become available in the next OS release, it will be even better.
1. For more information on why you must build a native iPhone app for your financial institution, see our recent Online Banking Report on iPhone Mobile Banking.