- Alkami has entered a definitive agreement to acquire financial analytics company Segmint for $135.5 million in cash.
- The acquisition will combine Segmint’s data insights with Alkami’s digital account opening and digital banking technology.
- Both companies are Finovate alums. Alkami made its Finovate debut as iThryv in 2009. Segmint made its most recent Finovate appearance at FinovateFall in 2012.
Another day, another big acquisition in the fintech space. Today we learned that cloud-based digital banking solutions provider Alkami Technology has agreed to acquire Segmint, a financial data analytics and transaction cleansing specialist. Alkami will pay $135.5 million in cash for the Cuyahoga Falls, Ohio-based company, and expects its total addressable market to grow by $1 billion courtesy of the acquisition.
“Our customers want to deepen their customer relationships and grow revenue,” Allkami CEO Alex Shootman said. “To do so, they must transform raw account and transaction data into insights that lead to highly personalized communications. Segmint applies machine learning to transaction data to help FIs better understand their account holders and automates messaging with incredible precision and personalization across multiple channels.”
The acquisition will enable financial institutions partnered with Alkami to benefit from the combination of data sets from both Alkami and Segmint. In addition to providing a more comprehensive view of account holders, the combination also will bring greater precision and additional use cases to Segmint’s data models. Further, financial institutions will be able to use this data to leverage digital banking to better target, engage, and build customer relationships.
Approved by the boards of directors of both companies, as well as Segmint stockholders, the acquisition is expected to close in Q2 of this year – assuming regulatory approvals and customer closing conditions are met.
As we noted, the Alkami/Segmint acquisition is the second big fintech acquisition involving a Finovate alum this week. We reported yesterday that Canadian identity verification company – and Finovate Best of Show winner – SecureKey – agreed to be acquired by digital security and privacy company Avast.