ActivePath’s email banking technology with Cardlytics’ transaction marketing platform.
“With this partnership, banking customers canreceive enhanced offer-carrying eStatementsdirectly into their inbox to be viewed and transacted from within in the email message at their convenience without the need to log on to the bank’s website or download the statement. Additionally, this partnership will provide banks and retailers with the ability to utilize transaction-based marketing in the eStatement, a win-win solution that can help increase transaction volume, enhance customer relationships and generate new revenue.”
To learn more, watch ActivePath’s FinovateFall 2010 demo and the FinovateEurope demo from Cardlytics in 2011.