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A Less Taxing April 15 from America First Credit Union

imageLooking for a little Friday afternoon diversion, I visited the website of the recent winner in the humor category of CUNA’s credit union marketing awards, America First Credit Union.

I liked the clever homepage graphic for its loan “billion dollar loan sale” (inset above). But what inspired this blog entry, was the credit union’s recognition that thousands of its members will be slogging through their Federal income tax returns this weekend (note 1).

America First put a prominent orange band across the top of its website (on all pages) reminding members where they could find 2011 tax info on their accounts (screenshot below). And like many financial institutions this time of year, the CU posted a link to TurboTax online for those needing last-minute assistance.

America First Credit Union homepage (13 April 2012)



Note: U.S. national income tax returns must be filed by April 17, 2012, by anyone in the country with any income last year.