- Zilch is partnering with Experian to update its Buy Now, Pay Later affordability criteria.
- Experian and Zilch will share reporting of payment plan data, which will provide a more complete picture of consumer finances when applying for BNPL financing.
- The collaboration comes as many observers have begun to worry about the potential hazards that BNPL could represent for consumers.
At a time of growing scrutiny over the Buy Now, Pay Later e-commerce craze, companies like Zilch are taking the extra step to ensure that consumers using its BNPL service are not getting over their heads when taking advantage of the latest consumer financing option.
This week, Zilch announced that it has partnered with Experian in a reciprocal credit data reporting collaboration that will offer a holistic, 360 degree view of a consumer’s affordability at a given point in time. The data exchange plan takes place under the auspices of the U.K.’s Credit Reporting Act (CRA), which manages rules regarding the supply of products, services, and digital content in the B2C sector. In a statement, Zilch noted that adding Experian’s reporting of payment plans, along with CRA and open banking data, and its own proprietary behavioral statistics, will enable the company to better assess the affordability of its two million customers.
“Zilch was built with financial health at its core, which is why we were one of the first BNPL to work with the FCCA to secure a consumer credit license,” Zilch co-founder and CEO Philip Belamant said. “Today, by partnering with Experian, we are continuing to transform the way affordability is assessed which is the key to us delivering financial inclusion to all.”
Consumers using Zilch pay 25% of their purchase upfront at checkout, then pay the rest of the balance for their purchase in three installments two, four, and six weeks later. Zero interest is charged, and Zilch offers a 2% cashback reward for consumers using Zilch who pay for their purchase in full on the first payment (“Pay in 1”). Rewards can be used to discount future purchases or saved to be spent later on a full purchase.
Zilch was founded in 2018. Last month, the company announced that it surpassed the two million customer milestone. A double unicorn with a valuation of more than $2 billion, London-based Zilch entered the U.S. market late last year and, shortly afterward, announced the launch of its gift card solution, Gift Cards by Zilch. The company has raised more than $339 million in funding, according to Crunchbase.