Spain’s Grupo Caja Rural has incorporated Strands’ financial management applications into its banking platform, reports Sharon Kimathi of Fintech Futures (Finovate’s sister publication).

With the integration of Strands’ personal finance management (PFM) and business finance management (BFM) solutions, Grupo Caja Rural’s savings banks will make these applications available to their customers.

“The alliance with Strands responds to our pledge to make life easier for our clients, connecting with their needs and making leading technologies available to each customer segment. Without a doubt, it is one more step in our commitment to putting technological innovation at the service of our clients,” said Manuel Pan, organization director of Grupo Caja Rural and RSI.

Erik Brieva, CEO of Strands, added: “Due to its structure, Grupo Caja Rural enjoys a differential role in Spanish banking. We are delighted that such a solid, historical bank relies on our technology to attract new customers and establish an even closer and more strategic relationship with the existing ones.”

Both Strands’ tools will incorporate an artificial intelligence engine, the exclusive engager component, which will enable savings banks to recommend to each of their customers those products and services that best suit their circumstances, offering them a personalized and enriching digital experience.

With offices in Barcelona, Spain; Buenos Aires, Argentina; Kuala Lumpur, Malaysia; and Miami, Florida, Strands made its most recent Finovate appearance earlier this year at FinovateSpring 2019. At the conference, the company, in partnership with Mastercard, demonstrated its Strands SME Cash Flow Manager enhanced by Mastercard Technology solution. Strands was founded in 2004