One of the biggest banks in Romania, Banca Transilvania, is teaming up with Israel-based CallVU to support the launch of its new digital customer experience: BT Visual Help. The solution will drive mobile self-banking, and empower customers with features like card controls to block transactions or modify transaction limits.

The technology has successfully emerged from a beta phase involving more than 10,000 actions in two months from bank customers using the solution. Gabriela Nistor, Deputy Chief Executive Officer for Retail Banking at BT told Romania-Insider that CallVU was the ideal answer to the challenge of using new digital technologies to bring positive experiences to customers. “CallVU suited our needs extremely well and came with what we wanted,” Nistor said.

Founded in 2012 and headquartered in Tel Aviv, Israel, CallVU demonstrated its Digital Engagement and BOT Platform at FinovateSpring 2017. The solution automates business processes and maximizes digital assets in order to create consistent, cross-channel customer journeys. The platform helps steer queries to digital self-service, improves first contact resolution, and supports digital transformation.

Banca Transilvania offers retail, small business, and corporate banking services, and was voted The Most Trusted Brand in 2014 by the Romanian public. Founded in 1993, the bank has assets of $12 billion as of 2016 (RON 51.76 billion), more than 1.7 million customers, 550 locations, and more than 7,000 employees. Banca Transilvania is headquartered in Cluj-Napoca, Romania and, with Omer Tetik as CEO, is led by one of the youngest bank CEOs in the country.

CallVU’s partnership with Banca Transilvania is the most recent headline for the company. It began the year with news of a partnership with interactive voice and customer experience solutions provider Blueworx that added its visual-IVR solutions to Blueworx’s CX portfolio. In March, CallVU collaborated with NICE Robotic Process Automation (RPA) to offer organizations enriched IVR and digital customer engagement for the front end, with smart automation for complex back end processes.

CallVU has raised $8 million in funding. The company includes Liberty Global Ventures and Global Fintech Solutions among its investors.