Email engagement company ActivePath will soon broaden the scope of how it transforms customer engagement. That’s because the New York-based company has been acquired by Broadridge Financial Solutions, a communications, technology, and data analytics firm. The terms of the deal were not disclosed.

Founded in 2007, ActivePath originally offered its flagship ActiveMail solution but created a more robust email banking offering after merging with PowerInbox in late 2012. The company allows banks, brokers, and other billers to quickly compose and send website-like, interactive experiences via emails created using HTML. Under the new agreement with Broadridge, ActivePath will offer omni-channel capabilities including SMS, social, audio UI, chatbots, and personal cloud solutions.

(above) With ActivePath, organizations can edit mass emails using drag and drop editing

In the press release, President of Broadridge Customer Communications, Doug DeSchutter commented on how the company would benefit from bringing on ActivePath. “In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family,” DeSchutter said.

Broadridge began as the brokerage services division of ADP in 1962 and became independent in 2007. The company is headquartered in New York and employs approximately 10,000 people in 16 countries.

ActivePath debuted ActiveMail at FinovateFall 2010. Before today’s acquisition, the company had raised $13.3 million. Avi Weiss is CEO.