Just weeks after its debut at FinovateEurope, customer personalization specialist Configo has announced a new addition to its Live Mobile Experience platform. The new feature, Live App Editor, makes it easier for designers to change and modify the platform’s interface in as few as 17 seconds.

“Configo takes personalization very personal when it comes to mobile experiences,” company co-founder and CEO Yosi Dahan wrote this morning in a statement. “As the world continuously shifts to mobile, real time targeting and personalization will determine success. We enable enterprises to create a customer-centric, live mobile experience that drives sales and engagement.”

Pictured (let to right): Configo co-founders Natan Abramov (CTO) and Yosi Dahan (CEO) demonstrating Configo Live Mobile Experience at FinovateEurope 2017.

Headquartered in Tel Aviv, Israel, and founded in 2015, Configo demonstrated its Live Mobile Experience at FinovateEurope 2017 earlier this month. Configo’s technology helps marketing and product development teams in financial services improve and optimize their mobile apps in real-time while avoiding a lengthy R&D process. Configo’s platform enables in-app personalized campaigns, A/B app testing, and deep segmentation that allows more accurate targeting of app users by location, usage patterns, and other data. The privately-held company has more than ten pilot projects with the largest banks and credit card companies in Europe.

Configo’s live demo from FinovateEurope will be available in our video archives in a couple of weeks.