February has been a big month for the innovators of Swiss digital banking leader, CREALOGIX. The company won its first Best of Show award at FinovateEurope last week, taking home top honors for its live demonstration of a virtual reality interface integrated into its digital banking hub. The technology is geared toward millennial and Generation Z customers, the company explained from the Finovate stage last week, to deliver a user experience that incorporates emotion, creativity, and logic into financial decision-making.

“Normally, online banking is a dry affair,” Head of Sales and CMO at CREALOGIX, Marc Stähli said. “Our technology, however, is an invitation to active discovery.” Beyond the immersion of the virtual reality experience, CREALOGIX Predictive Banking in Virtual Reality also features intelligent algorithms to calculate “what if” scenarios that can be explored in depth simply by following lines of vision and gesture.

CREALOGIX also has a new CEO. Thomas Schneider (pictured), who served as managing director for UBS in Zurich for more than 21 years, will take the helm of the company’s Swiss digital banking business. Schneider’s expertise includes implementing electronic customer systems and internal control systems. He has also served as a consultant for CREALOGIX, as well as for Accenture and via his own TSC Consulting firm. “Through my consulting work at CREALOGIX, I have been able to get to know the business unit and the tasks very well over the past few years and am now looking forward to my new operational role,” Schneider said in a statement. Schneider was educated at Albert Ludwigs Universitat Freiburg, and has a Ph.D from the University of Freiburg.

Founded in 1996 and headquartered in Zurich, Switzerland, CREALOGIX demonstrated its Digital Banking Hub / Predictive Banking in Virtual Reality technology at FinovateEurope, winning Best of Show. A Finovate alum since 2011, CREALOGIX named Phillipe Wirth as CFO in January. Wirth, former head of finance and controlling at subsidiaries of Mettler Toledo Group in Switzerland and the U.S., will join the company officially in May.