This post is part of our live coverage of FinovateSpring 2015.

Yodlee showed off how it is using behavioral psychology and data to personalize recommendations and advice:

At Yodlee, we believe there is massive potential to change and shape financial habits and behaviors leveraging data, analytics, & progressive engagement to encourage good behaviors – making it easier to say yes (to saving) than no. Our newest innovation embraces behavioral psychology & data clustering to automate chores, make personalized recommendations & provide actionable advice.

Research demonstrates that feelings matter when it comes to selling financial products, so helping people feel good about their finances & meet their personal goals means expansive value to financial providers. Yodlee’s latest innovation capitalizes on key data-driven insights to fundamentally change the digital banking experience.”

Presenters: Katy Gibson, VP, product applications; John Bird, VP, product marketing; David Lee, chief marketing officer

Product Launch: May 2015

Metrics: Yodlee (Nasdaq: YDLE) is a global financial technology leader with 800+ customers, 64 issued U.S. patents, millions of users, and more than 900 employees worldwide.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other companies

HQ: Redwood City, California
Founded: February 1999
Website: yodlee.com
Twitter: @yodlee