This post is part of our live coverage of FinovateSpring 2015.
The team from Hip Pocket demoes version 2.0 of its mortgage-comparison solution:
Our mortgage-comparison product first launched in July of 2014, and we’re releasing our second version of the software here at FinovateSpring. After collecting eight simple data points from the consumer, this unique application accesses relevant peer data as well as the financial institution’s current rates to show the consumer where she ranks compared with her peers and what to do about it. This product delivers a relevant savings analysis for the customer (something they want); more loans for the institution (something you want); and increased trust and engagement between the two parties.
Presenters: Mark Zmarzly, CEO and founder; Todd Cramer, digital experience and design
Product Launch: Version 2.0 is debuting at FinovateSpring; V1.0 launched July 2014.
Metrics: $85,000 raised; 3 employees
Product distribution strategy: Through financial institutions, through other fintech companies and platforms, licensed
HQ: Lincoln, Nebraska
Founded: June 2013
Website: hippocket.net
Twitter: @BankMarketing