This post is part of our live coverage of FinovateEurope 2015.
A part of the Klarna Group, SOFORT offers innovative products to ensure secure transactions online.
SOFORT Banking Paycode is an online link to the SOFORT payment form, which already contains all relevant information for the transfer. By using the link, the digital transfer form is automatically filled in and ready for the transfer. You’ll find the paycode on your invoice, which you receive from the merchant via email, mail or SMS. The paycode can be entered either via the website of the merchant or at sofort.com. Alternatively, you can use the code link that leads you directly to our encrypted SOFORT Banking payment form. The transfer can then be carried out easily via SOFORT Banking.
Presenters: Christian Mangold, managing director, sales; Marc-Andre Bewernik, senior manager, products; and Fridolin von Schönau, senior manager, products
Product launch: May 2013
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: Gauting, Germany
Metrics:
- Turnover 2014: approx. 25 million euro (increase in sales as compared to 2013: more than 30% across Europe)
- External revenue with SOFORT Banking 2014: approx. 3.3 billion euro
- Employees: 170 in 2014; 150, 2013
- On average, 3,000 consumers use SOFORT Banking at least once
- More than 18 million users have already used SOFORT Banking at least once
- More than 100 million transactions since the company was founded
- More than30,000 e-commerce shops use SOFORT Banking
Website: sofort.com
Twitter: @SOFORTAG