FinovateFall 2008 / Fiserv

Presenter Profile:

How they describe themselves: Fiserv provides information management and electronic commerce systems and services to businesses in two primary areas:

  • Financial – Fiserv provides a comprehensive solution set of information technology products and services for banks, credit unions, leasing companies, lenders and savings institutions in the United States and throughout the world.
  • Insurance – Fiserv offers specialized technology and services for the life, property and casualty, and workers’ compensation segments of the insurance industry.

What they think makes them better: MyMoney leverages Facebook’s Web 2.0 technologies and viral marketing capabilities to attract and retain account holders, and helps position the financial services industry to compete in tomorrow’s market. With MyMoney, prospects can easily search for and join a new financial institution online in a matter of minutes, directly from Facebook. Then, MyMoney leverages the viral marketing capabilities inherent in Facebook to notify the user’s friends of their actions. Existing account holders can conveniently manage their finances directly from Facebook. MyMoney gives the financial industry access to over 100 million people.

Contacts:

Bus. Dev.: David Reed, 248-828-1383, david.reed@fiserv.com
Press: Kirsten Gardner, 248-828-1409, kirsten.gardner@fiserv.com
Sales: Scott Bowen, 248-813-6773, scott.bowen@fiserv.com


More Videos: FinovateFall 2008