Just days after its competitor, Cardlytics, announced a major funding round, Linkable Networks landed a fresh $8 million round.

The new installment is Linkable Networks’ seventh funding round, bringing its total to $28.7 million.

• October 2014: $8 million
• August 2013: $3.6 million
• December 2012: $4.1 million
• September 2012: $3.2 million
• October 2011: Undisclosed
• March 2011: $8.3 million
• October 2010: $1.5 million

The Boston-based company’s investors include Kepha Partners, Common Angels Ventures, Bain Capital Ventures, and Citi Ventures.

Linkable Networks focuses on enhancing customer loyalty for retailers while providing financial institutions with a reward program linked to bank cards.

The company was founded as Clovr Media in 2011 and has since changed its name. It debuted MyLinkables MasterCard solution at FinovateFall 2012.