This post is part of our live coverage of FinovateSpring 2014.
Next, Roostify demonstrated how its service is making it easier for borrowers to apply for a mortgage:
“Roostify offers a web and mobile service designed to enhance home financing, making it easier for buyers and lenders to navigate the frustrating and time-consuming process to apply for and close a mortgage.Developed by technology, real estate, and mortgage banking experts, Roostify’s secure interface allows borrowers to easily apply for a mortgage and all parties involved to share and track information, documents, and transactions seamlessly – leading to a faster and smoother mortgage closing.”
Presenters: Rajesh Bhat (CEO & Co-Founder) and Jonathan Kirst (Lead Engineer & Co-Founder)
Product Launch: January 2014
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
HQ: Burlingame, CA
Founded: March 2013
Website: roostify.com
Twitter: @roostify