In an arrangement with Ready Wireless, InComm will be launching its Airfair Lifeline Reload card at more than 7,000 participating 7-Eleven stores.
Lifeline is a public program for low income Americans that helps them gain telephone access, secure employment, and make and stay in contact with health services. The program provides a set number of cell phone minutes but, until now, buying additional minutes has been a complicated process. Lifeline-eligible telecommunications companies (ETCs) typically have no brick and mortar presence, making it difficult for cash-oriented program participants.
This new arrangement makes it easier for those using the program to reload their cards with additional minutes, texts, or data by paying in cash at the point-of-sale at participating 7-Eleven stores. 7-Eleven is the first national retailer to participate in the program. Others are expected to offer the product later in the year.
Fred Haumessert, co-founder and executive vice president of sales for Ready Wireless said, “Lifeline customers want to use their wireless Lifeline phone as their primary phone … Through our partnership with InComm, we’re now able to offer a universal card for all Lifeline ETCs …”
InComm leverages its state-of-the-art, point-of-sale transaction technology to provide stored-value gift and prepaid products. Founded in 1992 and headquartered in Atlanta, Georgia, InComm’s CEO and President is Brooks Smith.
InComm supports more than 400,000 points of distribution and has more than 123 global and domestic patents. The company was a part of the FinovateFall 2011 show in New York.