My CU Services, provider of technology and payment systems for Credit Unions, recognizes the value that financial literacy programs for kids can bring to a brand.

How do we know? Because the Pennsylvania-based service provider recently announced a partnership with Atlanta-based Applause Learning, creator of the Coindexter Club.

Through this partnership, the Coindexter Club program will be made available to the more than 750 Credit Unions that work with My CU Services.

The program is targeted toward kids ages 5 to 12 years old, and aims to teach them how to spend, save and manage money in a virtual world that feels much like a video game. Credit Unions that sponsor the Coindexter Club for their members can include their logo within the game on ATMs, send kids a customized birthday card, and offer them branded apparel products.

Applause Learning demonstrated the Coindexter Club at FinovateSpring 2012. Check out the demo video here.