“By placing the customers at the center, we have reshaped the traditional idea of PFM to meet the end-users’ everyday needs. 

Instead of functions and features we have developed stories that are real life situations, emerging in different stages of our lives and having financial impact, such as “Expecting a baby”, “Prepare for a rainy day”, “Buy a home”, “How to spend less” or “Retirement planning.” This entirely new approach in digital financial customer service takes online banking and financial management to the next level, offering mass retail financial planning and advice.”