Social data startup, DemystData, announced yesterday that it and Chexar Networks have implemented their new consumer scoring algorithm with select beta clients.

The two companies have spent a year testing and modeling Chexar’s data on consumer check cashing with the data DemystData has around online, social, and mobile interactions. The intent of the tests is to help Chexar determine the riskiness of a new bank customer by using a map that correlates customer-level characteristics and risk outcomes.

With the map, Chexar is now able to help underbanked consumers coming into the banking world by assessing the data that exists about them online.

To learn more about DemystData, watch its FinovateFall 2011 demo.