Yesterday, the Washington Post covered how BancVue’s Kasasa helped a credit union attract Gen-Y customers.
Money One FCU is using Kasasa’s Tunes program that allows members to choose iTunes downloads over interest (3.01%).
Of the credit union’s 12,400 members, 50 have opted into the Tunes program, while 900 chose to reap the 3.01% interest.
The program doesn’t have any fees, but members must meet two stipulations in order to benefit from it:
1) Use their debit card at least 10 times per month
2) Sign up for online banking
The credit union’s president and CEO, Debbie Connors, discloses that the number of new checking accounts has increased by 4 times in the past few months.
To learn more about Kasasa and BancVue, watch Kasasa’s Finovate 2009 demo and BancVue’s FinovateFall 2011 demo.
