Swipely, the startup that provides loyalty rewards for local businesses made two announcements today. 

First, the Rhode Island-based startup is expanding its services to the Boston area:

“Swipely, the free loyalty and rewards program for Main Street, is expanding to the Boston area to help more than 150 area retailers turn credit card transactions into interactions. Swipely gives these new merchant members a hassle-free way to understand, retain and engage customers with loyalty rewards and personalized offers without coupons or keychain cards.”

Providence, Swipely’s home base, was the pilot city for Swipely’s rewards-based platform. Boston will be the second, and New York and San Francisco will be next in line for its national expansion.

Second, Swipely simplified the credit card enrollment process:

“After some significant effort to integrate more deeply with the credit card network, we’re excited to unveil our simpler one-step card enrollment. Simply provide your 16 digit card number to start earning cash back rewards; there’s no longer any requirement for additional bank info when adding your card.”

This upgrade is not yet available in Rhode Island but will be soon.

To learn more about Swipely, watch its FinovateFall 2011 demo.