Jemstep launched an investment guidance and management service to the public today. The purpose of the free service is to help investors better control their financial future:

“Three years in development, the company’s patented investment evaluation technology analyzes more than 20,000 mutual funds and exchange-traded funds (ETFs) to identify the best investment options based on each investor’s unique goals and preferences. Data-driven, unbiased and transparent, Jemstep’s recommendations enable investors to decide what to buy, what to sell and what to keep.”

Jemstep CEO Michael Blumenthal describes the new service as personalized, objective, and actionable.

To learn more about Jemstep, watch its FinovateSpring 2010 demo.