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Betterment Enables Goal-Based Decision Making

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Next, Betterment shared Multiple Goals, a feature that helps consumers make smart decisions:
“Betterment is committed to helping consumers make the right investing decisions to meet their financial goals. Our new goal based tool enables users to make smart, goal-based investment decisions. In keeping with Betterment’s easy and intuitive user experience, we’ve created a simple three step process that empowers users to invest towards specific goals.
Step 1 – A user identifies their goal (i.e. retirement, buy a house, vacation, etc.), when they want to reach this goal, and how much they will contribute towards this goal.
Step 2 – User selects short term risk tolerance for this particular goal, based on Betterment’s projections of likely return, potential upside and downside.
Step 3 – User selects long term risk tolerance for this particular goal, based on Betterment’s projections.
After completing these three steps, the user receives a recommended portfolio allocation, and, can set their portfolio for this goal with just one click. Reaching future goals through investing is now faster and simpler than ever before!”
Product Launched: September 2011
HQ Location: New York, NY 
Company Founded: August 2008 
Presenting Jon Stein (Founder & CEO) & Anthony Schrauth (SVP Product)

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