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65 Most Popular iPhone Apps from U.S. Banks and Other Financial Services Companies

image This is a followup to last week’s 30 most popular iPad apps. Unlike the iPad, most major financial institutions have had an iPhone app for a year or longer. So the most-popular list reads pretty much like a who’s who of U.S. banking.

Observations:

  • Only 16 (25%) of the top-65 also have iPad apps
  • 36 (55%) apps are from banks representing 29 unique banks (i.e., 7 apps are second or third ones from the same bank)
  • 15 apps (23%) are from credit unions
  • Banks/card issuers command 6 of the top 10 spots (7 if you count PayPal)
  • The highest credit union is #23, Navy Federal Credit Union; Suncoast Schools FCU is second highest at #35

Methodology: Using an iPhone in the late afternoon today, I accessed the Free apps in the Finance category of the Apple App Store and sorted by “Most Popular.” I included apps only from U.S. financial institutions or from third parties that tap directly into financial institution data using account aggregation (e.g., from Yodlee, CashEdge, etc.). Pure content apps, like ING Direct’s ATM Finder, were not included even if from a financial institution.

Note: The first column below is the rank among all financial institutions (as defined above). The second column in the app’s rank within the entire App Store “finance” category. And the third column is the rank of that company’s iPad app, if they have one.

Table: 65 Most-Popular U.S. Banking Apps

FI Rank Finance Rank iPad Rank Company
1 1 Bank of America
2 2 4 Chase bank
3 3 Wells Fargo
4 4 PayPal
5 5 Capital One
6 6 1, 5 Pageonce
7 9 Mint.com
8 10 American Express
9 12 2 Square
10 14 8 USAA
11 15 Citibank
12 17 Regions Bank
13 18 Discover
14 19 TD Bank
15 20 PNC Bank
16 21 9 Fidelity Investments
17 23 6 E*Trade
18 24 ING Direct
19 25 SunTrust
20 26 US Bank
21 27 Schwab
22 30 PNC Virtual Wallet
23 32 Navy Federal Credit Union
24 35 7 TD Ameritrade
25 43 Barclaycard
26 44 22 BB&T
27 47 ShareBuilder (ING Direct)
28 48 Citizens Bank (RBS)
29 52 Vanguard
30 58 JP Morgan
31 66 M&T Bank
32 67 24 BBVA Compass
33 70 11 Expensify
34 78 15 Merrill Lynch, My Merrill
35 82 Suncoast Schools FCU
36 89 TCF Bank
37 93 Arvest Bank
38 103 SchoolsFirst FCU
39 105 14 TDECU
40 108 Charter One (RBS)
41 109 10 thinkorswim (TD Ameritrade)
42 110 RBFCU
43 113 Wings Financial Credit Union
44 121 20 Merrill Lynch, Edge
45 122 Union Bank
46 124 Safe Credit Union
47 125 Service Credit Union
48 140 Comerica Bank
49 141 BECU
50 143 Zecco
51 151 DCU
52 158 NetSpend
53 160 Tyndall FCU
54 161 Golden 1
55 162 America First Credit Union
56 174 12 Mercedes-Benz Financial
57 178 Woodforest National Bank
58 179 TradeKing
59 182 M&I Bank
60 189 Wells Fargo, CEO
61 190 First Tennessee Bank
62 195 16 Bank of Oklahoma
63 196 SFEFCU
64 201 IBC Bank
65 205   VyStar Credit Union

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Note: For more info on mobile banking, see our previous Online Banking Reports.