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Avalara, Signifyd Bring Sales Tax, Fraud Solutions to Magento E-commerce Marketplace


Customers of Magento are getting more than their usual share of love from Finovate and FinDEVr alums.

FinDEVr alum and long-time Magento partner Avalara announced that its sales-tax calculation solution, Compliance Cloud, will be a part of the Magento 2.0 e-commerce platform. In addition, customers will gain access to Avalara’s tax-prep, filing and remittance services.

Marshal Kushniruk, Avalara’s executive vice president of business development, called the latest integration a “strong proof point” of his company’s “multifaceted relationship” with Magento. Kushniruk pointed to their more than 1,000 mutual customers, adding that “we are delighted to be a vibrant part of Magento 2.0.”

Seattle-based Avalara has spent the first quarter of 2016 lining up partners. The company extended its relationship with WooCommerce in March and in Februry, Avalara unveiled its LandedCost solution to help small businesses handle overseas taxes, tariffs, and fees. The company made its FinDEVr debut at FinDEVr San Francisco 2015. Loke Uei Tan, senior manager for developer relations, presented on “The Wacky World of Sales Tax” and how Avalara’s APIs help make sales-tax calculation functionality an easy add-on for developers.


Meanwhile, Finovate alum Signifyd said that the fraud-prevention app it released on Monday will be the “first and only fraud-prevention app” available via Magento’s platform.

Calling the Magento platform “prestigious” and “far-reaching,” Skye Spear, Signifyd senior director of partnerships and business development, said the platform would help get Signifyd’s technology in the hands of more merchants around the world. “E-commerce companies shouldn’t have to worry about fraud,” Spear said.

Signifyd specializes in helping merchants defend themselves against CNP (card not present) fraud. The company’s Social Graph technology leverages social media, search engines, and other sources to determine the likelihood that a person online is who they say they are, and gives merchants a straightforward “Accept” or “Decline” on transactions. Moreover, Signifyd will accept full liability for any transaction that is accepted but turns out to be fraudulent.

Headquartered in San Jose, California, Signifyd demonstrated its Guaranteed Payments solution at FinovateSpring 2013. The company raised $20 million in a Series B led by Menlo Ventures in February, the same month Signifyd announced that it was extending its integration with Shopify Plus.