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True Potential Exceeds $7.8 Billion Assets Under Management

Wealth management advisory services company True Potential has exceeded $7.8 billion in assets under management (£6 billion) since it was founded in 2007. Of that total, $1.3 billion (£1 billion) was added in the last 6 months.

“This is another fantastic milestone for us, not only the amount, but also in speed of growth. To increase our assets to £6 billion in this short amount of time is a very proud moment.” said Mark Henderson, Senior Partner. The U.K.-based company notes it owes a good portion of its success to the True Potential Portfolios and the funds launched with its partners, including UBS, Allianz, Goldman Sachs Asset Management, Columbia Threadneedle, Schroders, SEI, Close Brothers, and 7IM.

True Potential offers financial advisory services and self-directed investments for private individuals. The company also offers three tools for advisors:

  • True Potential Wealth Platform: a fully-integrated system that streamlines investing and helps advisors scale their operations.
  • Business support: offers access to the True Potential Wealth Platform, in addition to administrative support and compliance consultancy services.
  • Wealth strategy fund range: a risk-based series of diversified investment options.

True Potential works with almost one in five U.K. financial advisors. Last year, the company teamed up with UBS asset management to launch a multi-asset fund range. The company has taken home an array of awards so far this year; it won the Business of the Year Award at the European Business Awards 2016/17, was named as Online Technology Provider of the Year in the FSTech Awards 2017, won the Best Support Service award from the Money Marketing Awards, and was awarded Customer Experience Innovation Firm of the Year in the Finance Monthly Fintech Awards.

At FinovateSpring 2014, TruePotential showcased impulseSave, an online savings technology that enables clients to make micropayments to their investment accounts whenever they choose for as little as £1. The impulseSave functionality is currently available to clients as a part of TruePotential’s wealth platform.