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SecureAuth Acquires Access Management Technology Company Cloudentity

SecureAuth Acquires Access Management Technology Company Cloudentity
  • Seattle, Washington-based Cloudentity has been acquired by access management firm SecureAuth.
  • Terms of the deal were not disclosed. Cloudentity has raised $13 million in funding.
  • Cloudentity made its Finovate debut at FinovateFall 2022 in New York.

Access management and authentication company SecureAuth has completed its acquisition and integration of Cloudentity. Announced earlier this year, SecureAuth’s acquisition of the Seattle, Washington-based company will help position the firm as a market leader in the Customer Identity and Access Management (CIAM) space.

Cloudentity, which made its Finovate debut in 2022 at FinovateFall, is a specialist in advanced SaaS-delivered access management technology. The company supports both Fine-Grained Authorization (FGA) and Business-to-Business-to-Consumer (B2B2C) use cases, and also provides support for advanced authorization and consent specifications including Financial-grade API (FAPI) 2.0, which powers Open Finance communities around the world.

Integrating Cloudentity’s orchestration and FGA capabilities will complement SecureAuth’s suite of identity security solutions such as its AI/ML Risk Engine and Passwordless MFA technologies. The combined functionality will enable businesses to upgrade their customer experiences with enhanced security and compliance – with less friction.

“With the acquisition of Cloudentity, SecureAuth is poised to revolutionize the CIAM market,” SecureAuth Chief Operating Officer Kelly Wenzel said. “Cloudentity was built from the ground up as a pure cloud-native deep identity solution that can be implemented on-premise, via public cloud or private cloud, as a single-tenant or multi-tenant deployment within hours. This powerful combination of deployment flexibility and deep capabilities allows us to serve our customers in implementing identity security without sacrificing customer experience.”

As part of the transaction, Cloudentity CEO Brook Lovatt will join SecureAuth as Chief Product Officer. Lovatt said in a statement that the combined company will help drive innovation in the identity security space. “Together, these technologies provide a comprehensive CIAM solution set with an extremely short time-to-value that enables organizations to quickly and easily deliver exceptional digital experiences, while maintaining the highest standards of security and compliance.”

Cloudentity was founded in 2001. Prior to its acquisition, the company had raised $13 million in funding. Forgepoint Capital and WestWave Capital are among the firm’s investors.


Photo by Amanda Grove