Client engagement technology provider rplan revealed a plan of its own this week. The U.K.-based company has been acquired by InvestCloud for $20 million.

rplan offers API-based technology to help investment firms, especially heavily regulated companies in international markets, support their clients. The company counts four of the top eight institutional asset managers in the U.K. as clients and will now be available to InvestCloud’s client base of more than 700 firms, including some of the largest financial institutions in North America.

John Wise, chairman and CEO of InvestCloud, said that institutional asset management is an “important and growing segment for InvestCloud.” Wise also noted he will leverage rplan to grow InvestCloud’s direct-to-consumer and digital product channels. “They truly complement the InvestCloud Digital Platform and will bolster our successes in this space,” Wise added. rplan Director Andy Creak said that combining InvestCloud’s financial resources with the rplan solution and industry knowledge will help the company “dominate” the direct-to-consumer market across the globe.

rplan was founded in 2011. At FinovateEurope 2013, Creak, along with CPO Nick Curry, demoed the rplan portfolio builder, which helps users create an investment portfolio based on key criteria such as goals and risk. Since then, the company has launched an online course providing education on the fundamentals of investing and introduced a simple, transparent pricing structure.