Bringing Big Data to bear to help companies market to small and medium-sized businesses, Radius announced this week that it had raised $54.7 million in funding in its Series C round. The infusion of capital takes the San Francisco-based company’s total financing to more than $80 million.
The Series C was led by Founders Fund, and included participation from a host of new and existing investors:
- BlueRun Ventures
- Formation 8
- Glynn Capital Management
- Slow Ventures
- Western Technology Investment
- Yuan Capital
Also involved in the round were individual investors John Mack (chairman, Morgan Stanley), Charles Songhurst (former Microsoft corporate vice-president), and actor/musician Jared Leto.
The funding will go toward on boarding additional engineering, data science, and marketing talent, as well as helping support the company’s plans to expand globally.
Radius CEO Darian Shirazi points to having a “core competency” in data science as a key differentiator between his company and its competitors, calling it “the only way to build great marketing intelligence”. A software engineer at Facebook at the age of 17, Shirazi’s approach marries proprietary data and public information to provide exacting “confidence scores” that help show which prospects are most likely to turn into actual sales.
In real-time, Radius tracks 40 million businesses with 50 billion data points. And by providing the software with feedback on ROI and sales that actually close, the technology becomes more accurate and intelligent.
Radius demoed its technology as part of FinovateSpring 2014 in San Jose. See a video of the company in action.