PRUDENA launched its online stock market research marketplace last week, helping retail investors and independent financial advisers access the same kind of quantified stock market research used by institutional money managers for years.

For PRUDENA co-founder and CEO Charlie Strout, the new online marketplace is the latest example of the “sharing economy” applied to financial technology. “Investors love our product because they can essentially hire a talented analyst that previously sold their research only to large institutions,” Strout explained. “Analysts love us because we give them loads of tools to save them time when producing their research and provide a platform where they can better monetize their work.”

Prudena founder and CEO Charlie Strout presented at FinDEVr San Francisco 2014.

PRUDENA emphasizes quantitative research because this kind of research is typically too expensive for individual investors and independent financial advisers. Using data aggregation, financial modeling, and report-generation wizards, PRUDENA focuses on behavioral economics and finance, value investing, and quantitative financial analysis to give insights to investors and advisers that differ from the qualitative research many investors rely on. And with more than 500 registered users on its platform, Strout believes PRUDENA’s crowdfunding approach is making this kind of quantitative research easier to get and more affordable.

PRUDENA is available for free and by subscription. Free features include portfolio-monitoring tools and alerts, and modeling for the stocks in the S&P 500 and Dow industrials. Subscription services provide modeling for all stocks, brokerage-account aggregation, and more support options, including email, phone, and a one-on-one “Get Started” session. All subscribers receive a copy of “The Morning Monte” market analysis newsletter, as well.

Founded in 2013 and headquartered in New York City, PRUDENA demonstrated how its platform automates the analysis of financial statements at the inaugural FinDEVr conference in 2014 in San Francisco.