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Place2Give Debuts Advisor Toolbox to Provide Charitable Giving Guidance

This post is part of our live coverage of FinovateFall 2013.


Next, Place2Give showcased how its tool can help advisors provide charitable giving guidance to their clients:
“The Advisor Toolbox uses proprietary algorithms to help financial and legal advisors provide additional fee value by reducing the research time taken to help clients achieve their charitable giving strategies. 
Our FinovateFall demo includes the client profiling tool, charity search and client typology matching, charity research, and the day-to-day management of a client’s charitable giving (including the scheduling of disbursements and tax receipts). The Toolbox can be incorporated into a client’s existing CRM or wealth advisory software.”
Product Launch: Spring 2013
Metrics: North America’s largest and most current charity search engine with a database of 1.6M+ North American charities profiled against 3 different donor typologies and incorporating 9 independent data sources. 6 employees, 4 contractors on retainer, and 3 students. No VC backing. Began generating revenue in 2012 through the sale of research, data, and the Advisor Toolbox. 
Product distribution strategy: Direct to Business (B2B), Reseller initiatives, & Data licensing.
HQ: Calgary, AB, Canada
Founded: June 2010
Twitter: @Place2Give
Presenting Gena Rotstein (Chief Conversationalist & Founder) and Ryan Bengtson (Developer)
The full demo video will be available at in mid-September.