Motif Investing, an online thematic investment broker, added a new feature today that will simplify the lives of investors.

The company now lets users set up recurring transfers to and from their Motif account. The set up is simple. Users outline criteria such as amount and frequency of ACH transfers.

Because recurring transfers are mindless, the “set it and forget it” approach of the new feature has the potential to increase assets under management for the San Mateo-based company.

Motif’s unique investment platform enables users to invest in collections of stocks and ETFs centered around ideas or investment strategies of personal interest. Late last fall the company introduced Motif Capital Management, a subsidiary that manages thematic investments for private wealth management and investment companies, endowments, and family offices.

Motif, which was founded in 2010, is currently available only to U.S. investors; however, the company has disclosed plans to launch internationally in early 2016.

At FinovateSpring 2014, the company debuted its advisor platform (above) to help advisors build, monitor and rebalance portfolios, as well as share portfolio insights with clients.