Santander is partnering with Meniga to bring the Iceland-based fintech innovator’s “world class” PFM solutions to its clients and customers. Jose Maria Fuster, head of global innovation at Grupo Santander, called the agreement “the first step in a long-term strategic partnership” and “an important milestone in our journey towards truly personalized digital banking.”

Meniga co-founder and CEO Georg Ludviksson said, “Meniga’s mission is to help banks innovate and transform their online and mobile offerings into a highly personal virtual finance adviser that helps people manage all aspects of their money and become smarter consumers.”

From left: Meniga co-founder and CEO Georg Ludviksson and VP of product management Einar Gustafsson demonstratied Meniga Market Match at FinovateEurope 2015.

Meniga’s announcement comes just days after being recognized by Business Insider as one of the most promising fintech startups in the Nordics. In October, Meniga launched an updated version of its Moverang app, Moverang Evolution, in Spain, and won “Best Technical Solution” in the business and commerce category at the United Nation’s World Summit Award.

With more than €1.5 trillion in managed funds, Santander is one of the top 12 banks in the world. The Spain-based institution has nearly 13,000 branches and more than 190,000 employees.

Founded in March 2009 and headquartered in Reykjavik, Iceland, Meniga demonstrated its Market Match solution at FinovateEurope 2015, taking home best of show honors. The company has raised more than $8 million in funding, and its solutions reach more than 25 million online banking customers in 16 markets around the world.

If you are a fintech fan in Europe, then be sure to put our February conference on your calendar. FinovateEurope returns to London on 9/10 February 2016. Visit our FinovateEurope 2016 page for more information.