What do you put in a Hip Pocket?

Hip Money, of course!

Hip Money is the new PFM solution designed by the company that brought us Hip Pocket, the mortgage-rate-comparison calculator. We wrote a few weeks ago in our Finovate Debut conversation with Hip Pocket founder and CEO Mark Zmarzly that the company would be looking to expand into other related markets. With the introduction of Hip Money, that expansion has begun.

Hip Pocket debuted its new solution at the inaugural Fincon Fintech Startup Competition in Charlotte, North Carolina, last month, picking up a runners-up award of $1,500 in cash. (Note that the first prize was a tie between two other Finovate alums: FamZoo and TickerTags!)

From left: Todd Cramer, head of digital experience/design, and CEO Mark Zmarzly, founder, presented Version 2.0 of Hip Pocket at FinovateSpring 2015 in San Jose.

Hip Money is a personal finance-management app that seeks to complement human behavior in pursuit of higher savings rates rather than change it. According to reporting in Bank Innovation, Hip Money’s signature feature, Swipe to Save, enables users to set aside a certain amount for saving with a simple swipe when prompted. Savings goals can be personalized by target amount and date. According to Zmarzly, it works because it requires minimal user action and leaves “the math” to the app.

Those interested in Hip Money can leave their email address at the website in order to be notified when the app is ready. The solution will be available on a white-label basis, and can be included as part of a bank’s existing mobile app.

Hip Pocket, developer of Hip Money, was founded in June 2013 by Mark Zmarzly and is headquartered in Lincoln, Nebraska. The company made its Finovate debut at FinovateSpring 2015 in San Jose.