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Blooom Surpasses $1 Billion in Assets Under Management

Wealth tech company Blooom announced this week that it has surpassed the $1 billion assets under management milestone.

The Kansas-based company manages employer-sponsored 401(k) and 403bs for “thousands of clients” across the U.S. This comes just 16 months after the company announced it surpassed the $300 million assets under management milestone.

In a blog post, Blooom’s CEO Chris Costello made a point to express the speed at which the company arrived at this milestone. “We also take pride that this Kansas-based company reached the milestone faster than both Betterment or Weathfront – while doing so on a fraction of the capital,” Costello said. He added that he uses these competitors’ achievements to benchmark the company’s own.

Chris Costello, along with the company’s CTO and co-founderRandy AufDerHeide, demoed Blooom at FinovateFall 2014. The company differentiates itself by sticking to its three principles: no more jargon; transparent and fair pricing; and stability and values. The company has raised a total of $13.2 million in funding and was recently featured as one of 10 Kansas City startups to watch in 2017.