Matthew Goldman, Wallaby Founder and CEO, said that the emphasis on wearables is designed to help give consumers the information and services they want “in the context of their daily lives.” Goldman said, “each successive wearable device launch allows us to further enhance the capabilities we provide instantaneously and conveniently to our customers.”

Wallaby for Android Wear operates on a number of Android devices, including Moto 360 and LG G. The app is free for anyone with a Wallaby account and, when launched, uses geolocation and its own proprietary database of more than 2,000 credit card profiles to help users see and select the best credit card to use in a given transaction. 

Check out the app for yourself here.

Wearable technology remains on the cusp of acceptance. Writing in Wednesday’s The New York Times Fashion & Style section, one author suggested referring to wearables not as “wearable tech” but “ugly tech.” At the same time, the Times feature notes the fact that companies like Apple are moving closer and closer to a potential wearable of its own (an “iWatch” for example) suggests that the field could be “on the precipice of change.”

After al, the author says, “if anyone can change the perception of wearables and ugliness, it’s definitely Apple.”

And it is also a definite that Apple won’t be alone. With the Android user base continuing to grow worldwide, opportunities for collaborations between hardware innovators (like Samsung) as well as software innovators (like Wallaby Financial) are likely to remain robust. One of the most interesting things about wearables is how they encourage innovation when it comes to inputs. For example, Wallaby for Android Wear features the ability to use voice commands for certain key functions – a key attribute given the form factor of many, if not most, wearable devices.

Wallaby was founded in 2011, and is headquartered in Pasadena, California. The company was last on the Finovate stage for FinovateSpring last year in San Francisco.